As lockdowns lifted and COVID fears fell to the wayside, there were probably an over abundance of people who had this pop into their mind: “Time to go get a haircut.” It’s safe to say the usual care routines of many people took a hit during the pandemic, and many salons are well aware of that as they make significant changes to boost the self-care experience for long absent regulars and eager newcomers.
While many are adopting new treatments or reworking the design of their storefronts, Panico Salon in Ridgewood N.J. is taking a far more digital approach. They are launching the first of its kind beauty store by turning the beauty space into a fully customized website experience.
Installed throughout the store are more than 50 Samsung displays, linked through multiple content management solutions like FastSensor, BlueForce and Samsung’s own MagicINFO 9.0. Combined, these solutions allow the salon to better track individual salon journeys through AI endpoint technology.
Enabling an Even More Personalized Self-Care Experience
Having owned the salon for over 30 years Panico, who offers salon and beauty education while providing services as the number one salon educator across N.J. and the top 25 in the U.S., decided that now the time was to go digital.
“Integrating the displays and solutions from Samsung, we are directly connecting with our clientele and providing them tailored, best-in-class services, while providing our stylists the ability to trend data to drive additional services and product sales. said Panico. “I wanted to ensure my salon became a triple threat: one-thrive as local business, two- provide a white glove immersive experience, and three- become an advocate for my community by leveraging the digital advertising capabilities to help other local business promote their services.”
The Salon Journey
In a visitors scenario, the client arrives and is immediately introduced to a flip display during the check-in process, offering an interactive visual tutorial of optional services.
From there, the client can visit any number of stations within the store based on their needs. If they want color, they enter the color bar, a quite literal bar set-up like one would see at a bar or restaurant. There, another piece of digital signage along with a tablet helps the client select the color style of their choice.
If they want a full lifestyle service, stylists engage with guests at a personal digital service station where they provide a fully unique experience by showcasing trends, styles and data services while also being able to offer products on the spot, expediting the purchase and checkout process.
If they want a retail purchase, they are brought to a Lift and Learn Digital Station, where an item selection triggers the display to present details centered around the product/are of interest. Then, if interested, they can purchase directly from a tablet or continue to explore options and prices via a 13-inch display.
And the Tech Powering It
The true personalization come from the content management systems, which collect data and coordinate display content in real-time based on customer engagement, retail purchases, time spent in each area of the salon and so on. The information is then sent to MagicINFO 9.0 where personnel can access the details quick to adjust content accordingly. Meanwhile, because of these secure and private solutions, customers remain completely anonymous within the system and their personal information remains secure.
Another version of this article previously appeared in Commercial Integrator.