The pandemic has taken its toll on owners, managers, and employees alike. While the crisis has undoubtedly impacted AV integration businesses and customers, it’s likely still affecting the mental health of staff, too.
During Zoomtopia 2020, Mark Cuban, the billionaire owner of the Dallas Mavericks and an entrepreneur and investor who appeared on Shark Tank, gave a keynote speech stressing the importance of listening to the needs of vulnerable employees—good advice that is useful well beyond the COVID-19 crisis.
“In order for any company to be successful, you have to be able to listen to your employees, be authentic to them, and understand what’s important to them,” Cuban said.
When the NBA season came to a halt in 2020, for example, Cuban was one of the first leaders in sports to say he would create a program ensuring his hourly staff was paid.
Referencing his NBA team in the Zoomtopia chat, Cuban said most employees give their hearts and souls to the bigger picture of the organization, and employers need to match that kind of commitment.
“When you have someone that really puts it on the line for you every day, that deserves loyalty,” he said.
Additionally, employers have a role to play in the mental health crisis that although came to the forefront during the pandemic, isn’t going to permanently disappear, Cuban explained. Such initiatives that business leaders could undertake include providing resources or creating programs for employees who are struggling. If employees are able to do their jobs confidently and productively, that in turn benefits organizations.
“If you want people to respect your brand as a company, if you want people to respect you as an entrepreneur and as a civic leader, you have to recognize,” pointed out Cuban, “that mental health—among other issues—is something that needs to be addressed.”
A version of this article was originally published by Commercial Integrator.