Americans can’t get enough of health and wellness innovations, at least according to The Future of Wellness Special Report. Released by Healthline Media, the report dives into the all the action going on at the intersection of technology, health and wellbeing, exploring perceptions and adoptions around wellness technology and innovations so industry professionals can identify new opportunities in the field of wellness.
Consumer Perception of Wellness Technology
Consumers are predominantly optimistic about the benefits of wellness technologies and innovations according to the consumer responses found within Healthline Media’s research. For instance:
- 91% of consumers said innovations could improve people’s quality of life.
- 91% said innovations could illuminate connections between wellness, bodies and minds.
- 79% were inspired by the latest wellness technology research.
- 77% felt as though health innovations fit in well with their lifestyle.
- 68% believed that health innovation are essential for living a holistic life (this rate is significantly higher among millennials.
- 73% said that health technologies and innovations help people practice sustainability (this rate is significantly higher among Black, Asian and Hispanic respondents, as well as millennials and gen Z).
Those who have had experiences with wellness technology also often rated them as “overwhelmingly positive” (94-95%). Technologies that had the most positive interactions include:
- Smart scales (71%)
- Smart alarm clocks (75%)
- Fitness trackers (72%)
- Light therapy for mental health (72%)
How Professionals Can Connect With Those Excited About Wellness Innovation
Also featured in the report are several “gaps” where the interest in new technologies far surpasses the rate of adoption throughout specific demographics. For example:
- 52% of Black, Hispanic, or Asian respondents said they consider themselves early adopters of wellness technology, however, adoption rates for many new wellness technologies were much higher amongst white respondents, suggesting opportunities for more inclusive messaging and design that centers on all experiences.
- 69% of respondents said health and wellness technologies are too expensive, yet some of the most consistently highly used and best-known innovations were low-cost solutions like smartphone apps. This highlights an opportunity for dealers and manufacturers to help educate consumers on wellness solutions appropriate to their income bracket.
The Future of Wellness report is now live at HealthlineMedia.com. Anyone can download the report for free.
This report will be followed by a large-scale consumer program launching on Healthline.com in early 2022, continuing the dialogue with audiences on the evolving state of wellness today, what’s shaping the future, and empowering consumers to actively explore new ways to live healthier.