The Global Wellness Institute (GWI) is pleased to announce the global launch of “In Pursuit of Wellness: The Art & Science of Living Well.” Developed and produced by BBC StoryWorks—the commercial content division of BBC—the new digital series tackles the multifaceted wellness movement through a series of films and articles hosted on the StoryWorks and GWI websites.
Production for the series took place over the past year, with GWI working extensively with BBC StoryWorks to identify individuals and organizations taking a creative and inclusive approach to wellness. During that time, the global call to action on bbc.com racked up over 80 million impressions, according to reports from European Spa Magazine.
Simon Shelley, vice-president of BBC Programme Partnerships, and Vlada Tusco, senior partnerships manager, at BBC StoryWorks, unveiled the new films to delegates at the Global Wellness Summit (GWS 2022) in Tel Aviv.
“Looking after ourselves and each other is fundamental, and yet it can often be forgotten about or misinterpreted,” said Shelley.
“We hope that defining wellness through the lens of people across the globe, who are keeping well and striving to function at their best with traditional and modern rituals, inspires viewers at whatever stage of a wellness journey that they are on.”
Innovators of Ancient and Modern Wellness Look to the Future
Presented with the question ‘what is true wellness,’ the films explore a range of ancient tradition and modern innovations, all while looking at the science behind them. The series spans 16 films and six articles that tap into the themes of Body, Mind, Culture and Design. In one film, the restorative power of music among neurodiverse children takes the stage, while another explores how young Kenyans are finding renewed appreciation for the traditional medicine of the region.
The pioneers interviewed as a part of the series, pull from the GWI’s extensive network of wellness leaders to identify the changemakers making wellness more accessible than ever before.
“This series is game-changing because it helps usher in a new era of wellness and how it is explored in the media, said Nancy Davis, GWI chief creative officer and executive director. “A wellness era that is more authentic, inclusive and joyful; more rigorous and science-based; and one that celebrates the pioneers in – and cultures of – wellness that are making a real impact on real people.”