According to Parks Associates’ latest consumer study, nearly three quarters of all electric vehicle (EV) owners also own at least one type of smart home device. This is compared to 38% of all US internet households. The study also found that EV owners were also five times more likely to own a smart appliance.
The study, ‘Electric Vehicles and the Smart Home’ measures adoption of EVs, including the charging and usage habits of owners, purchase intention for non-owners, and the barriers to buying. It also analyzes consumer interest in utilizing their EV as a connected car and energy storage device and dives deeper into the relationship EV owners and intended owners have with technology, energy programs offered by their providers, and their demographics.
“EV owners have a comfort with tech and new product categories, so they are a key segment for smart home players to target and serve,” said Chris White, Senior Analyst, Parks Associates.
“They are more likely to have video doorbells, smart thermostats, and security systems, but more notably they are willing and able to invest in big ticket devices like smart appliances and less-commonly owned smart devices like smart sprinkler systems.”
These findings and more will be explored in depth at the upcoming CEDIA Expo on September 29. There, in the session titled ‘The Role of Energy Management in the Future Home,’ Parks Associates will be providing insight and exploration into the emerging category, its catalysts and what it means for residential technology integrators, designers and construction professionals.
Additional Findings from the Parks Associates’ EV Study
Looking at total EV ownership, Parks Associates found that 6% of all US Internet households owned an EV at the end of 2021. Of those remaining, however, 19% said they were likely to purchase an EV within the next year.
While being more likely to own smart home devices than the general population, which devices in particular seems to hover around smart thermostats and video doorbells. This, according to Parks Associates opens opportunities among device and car manufacturers to open up integration between cars and homes, adding new, unique services while also setting a higher bar for the user experience expectations among all these systems.
As the firm notes, partnerships play a critical role in the growth of the smart home and EV markets. This can be no better evidenced, it states by partnerships like ADT and Ford, which have formed a new company, Canopy, that combines ADT’s professional security monitoring and Ford’s AI-driven camera technology to better secure vehicles.
For those heading to CEDIA Expo September 29 – October 1 at the Kay Bailey Hutchinson Convention Center in Dallas, Texas and are interested in learning more, they can contact Rosey Sera at [email protected] or 972-490-1113 to schedule a meeting on-site.
