The Global Wellness Institute (GWI) has announced it is currently working with BBC StoryWorks to develop a new documentary series centered wholly on the world of wellness. Announced at the ongoing 2021 Global Wellness Summit in Boston, the series is expected to be produced between now and the 2022 Summit in Tel Aviv, Israel.
The series aims to cut through much of the noise surrounding wellness so people can better pursue holistic, preventive approaches to health and wellbeing. According to IWBI, they hope to reaffirm the value of evidence-based wellness and introduce a global audience to some of the most important existing and emerging solutions across the industry while also:
- Raising awareness of the importance and impact of wellness and preventive health approaches on societies around the world.
- Spotlighting some of the most innovative and exciting developments across the industry that contribute to individual, community, and societal wellness.
- Defining and demystifying the term “wellness,” reaffirming the value of credible, evidence-based solutions on holistic health and improving consumer trust in the sector.
- Exploring the impact of the digital revolution on the wellness industry, highlighting its benefits and addressing its challenges.
- Helping audiences feel empowered to seek their own wellness and inspire habits and lifestyles that contribute to this end.
- Challenging the perception that wellness is only for a select group, identifying solutions that democratize the pursuit of holistic health.
“We cannot think of a better partner than the BBC…” says Ophelia Yeung, Senior Research Fellow at GWI. “This project will bring wellness stories to life from around the world and amplify important messages about healthy lifestyles and wellness practices in a diverse and inclusive way. We look forward to supporting BBC StoryWorks with our research and our networks in this exciting partnership.”
Bringing Stories of Health and Wellness to Life
The series will play out as a set of documentary-style short films set alongside immersive audio content and in-depth contextual written pieces hosted live on a dedicated microsite at BBC.com. Members of the Global Wellness Institute network will be invited to submit case studies for consideration, with the opportunity to engage BBC StoryWorks Commercial Productions’ creative teams to develop pieces for the series.
“(We’re) thrilled to be exploring the true meaning of wellness through human-centric stories of those seeking holistic health for both themselves and the wider society,” says Simon Shelley, Vice President Program Partnerships at BBC StoryWorks. “We hope to bring a new comprehension of wellness to our global audiences, and start a deeper conversation about integrated, personalized health. We are especially glad to be working alongside the Global Wellness Institute on this project and will benefit greatly from their expertise.”
For further information, and to express your interest in participating, please contact:
Elan Shuker, BBC Series Development Lead: Elan.firstname.lastname@example.org
Nancy Davis, Chief Creative Officer, Executive Director, Global Wellness Institute: