Lowe’s is going all in on a commitment to wellness design through the launch of Lowe’s Livable Home. The program, available in nearly 500 stores and 50 metro areas, offers expertise, services and products with a range of style and budget options to create a one-stop shop destination for aging-in-place designs. As part of this initiative, the retailer is also partnering with the AARP on a customer education campaign.
According to the AARP, less than 1% of all U.S. homes have features needed to support aging in the home, while 77% of people aged 50 years and older would like to stay in their homes for as long as possible. It is also expected that between now and 2050, the United States’ senior population is expected to nearly double. Eight in 10 adults aged 50 years or older want to stay where they live, but many people lack the expertise or resources to adapt their home.
“Nearly every family in America at some point, including my own, faces the important and often intimidating responsibility of preparing a home for life’s changes,” said Marvin Ellison, Lowe’s chairman and CEO.
“Lowe’s Livable Home is uniquely positioned to help address the customers’ desire for a one-stop destination with trusted resources and affordable solutions they need throughout every step of the journey. It’s a commitment to our customers who turn to Lowe’s to make their homes better no matter what change they face in life.”
Lowe’s Opens Access to Aging-in-Place Resources for Customers
Lowe’s will be launching a variety of educational material through their website Lowes.com/LivableHomes. Visitors to the site will be able to browse through a virtual library of articles and videos that will be updated regularly. The AARP will also be contributing to the site through educational content focusing on taking multigenerational design action. AARP will also reportedly be assisting in the training of Lowe’s associates for in-store assistance.
This latter part of the partnership will open a unique opportunity in select stores where customers will be able to take free virtual assessments with Lowe’s aging-in-place specialists. Lowe’s independent service providers network will also provide assessments, installation and ongoing customer service support for projects ranging from a low-threshold shower installation to more simple installations of grab bars and temporary or permanent stair lifts and ramps.