DesignWell’s Marketing Opportunities
We know that each marketer has unique pain points, so we customize our solutions to meet your exact needs.
Awards:
There is no better way to demonstrate your company’s excellence than to win an award that is well recognized in your industry. You will also gain:
- Recognition in editorial coverage
- Inclusion in awards section of website
- Highlight through our social media channels
- Exclusive rights to use our award winner logo
- Free downloadable press release template
- Plus special gala events for select awards programs
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Banner Ads – Interstitial:
- Jumbostitial:
- Supersized pop-up ad served at a rate of one per user per day
- 640 x 480
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Banner Ads – Billboard:
- Billboard:
- Top of page jumbo leaderboard
- 978 x 250
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Banner Ads – Standard:
- Simple, reliable way to drive traffic directly to your site with one click
- Ad sizes include:
- Rectangle (300 x 250)
- Leaderboard (728 x 90)
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COMPASS Digital Marketing:
Our COMPASS programs are multi-page online funnels that bring prospects through the nurture experience in a single sitting. A COMPASS experience starts with an educational download and ends with a robust email nurturing system.
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Content Creation:
- Our editors collaborate with you, using their insight on your buyers and their purchasing behavior, to create engaging content for you
- Add on lead gen, social media, online posting for an additional cost
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Custom Landing Page:
- An effective landing page is pivotal in the success of your S.T.E.P. campaign
- Let our experienced designers create yours
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HUB Pages:
- Create a HUB for your brand on the DesignWell website. This page will gather all of your most important company information, including:
- Articles about your business
- Press releases and news
- Customer testimonials
- Video interviews
- Other customizable content
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INCITE Nurturing:
- Three-month lead nurturing program to bring prospects to the point of action. Program includes creation of a product category download and custom article as well as a 4-step nurturing process:
- Email #1 – deliver the product category download
- Email #2 – discuss advertiser’s related product with link to custom article on our site
- Email #3 – dive into more detail on advertiser’s product with links to your site and product brochure
- Email #4 – invite respondents to schedule a call to learn more with custom landing page and scheduler
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LEAP:
- Sponsor existing content or submit your own
- Promoted to our audience
- Data points collected include: name, email, phone number, company, and job function
- Additional data points can be collected at a higher CPL
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Native Advertising:
- Features your content on our site and in our newsletter
- A teaser (the native ad) is included in a newsletter driving readers to your content which has been integrated into the editorial design of the site
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Newsletter – Product Showcase:
- Featuring only products/services, this newsletter is a great way to highlight your products with a brief description, image and link
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Podcast Sponsorship:
- Sponsor our podcast with either a pre-roll ad or a 15-minute interview as part of the show.
- Gain visibility alongside our editors and industry luminaries as part of this highly popular podcast
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Research – Custom Surveys:
Surveys are a great way to learn about your market’s priorities and needs. With a custom survey, you can address a topic of your choice.
We offer Silver, Gold and Platinum packages depending on the number of questions you would like to include, the number of desired responses, and how you would like to promote the survey results.
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Research – Deep Dives:
- Sponsorship of this in-depth research and analysis on a featured technology is an all-in-one program including:
- Full analysis and research on all aspects of a featured technology
- Your question added to our audience survey
- Exclusive access to the resulting research report
- Editorial contribution to a “crowd sourced” article
- Comprehensive coverage of results in print, online and video
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S.T.E.P. (Social Targeting Extension Program):
- Reach our engaged audience on Facebook
- Can be expanded to look-a-like audiences of over 2 million contacts
- Customizable campaigns including design, implementation, monitoring, and optimization with the support and guidance of our certified social media strategists
- Pair it with a Sweepstakes program or Custom landing Page for enhanced results (additional costs apply)
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S.T.E.P. for YouTube:
- Target our proprietary DesignWell audience on YouTube with YOUR message and link
- YouTube skippable ads mean you are only charged when someone watches at least 30 seconds of your video or clicks on the ad
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Sweepstakes:
- Enhance your S.T.E.P. program with a sweepstakes
- Targets our S.T.E.P. audience, eliminating unqualified sweeper entries
- You supply the prize; we handle the legalities, prizing and deliver the data
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Target List Rentals:
- Get your customized message to our qualified audience; email or postal
- Promote your products, services, events or case studies
- Rent the whole list or narrow it down demographically, geographically, by buying influences, job function, or industry.
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Technology Spotlight:
- Connects your company, press releases, products, etc. with dedicated content in a technology category
- Runs on every page of the site above the fold
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Thought Leadership Package:
We’ll work with you to create content once through a video Q&A and turn it into a whole wealth of marketing initiatives, including:
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- Native ad
- Featured eBlast
- STEP ads
- Plus an optional online article
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Videos:
- Executive Q & A, site visits, product promotion, booth tours and testimonials
- Our professional video team can create and customize or you can provide your own
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Webinars:
- Sole sponsorships and partner series available
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